Sumit Sharma

My Observations from the GigaOm Mobilize conference 2011

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Proliferation of Mobile Devices:

  • Today, 60% of devices consumed are smartphones – moving into the heart of mainstream adoption.
  • 55% of time on device is on apps. 14% texting, and only 6% on voice. The computer really is shifting to the hand-mobile is here. New paradigm: “Always on, always with you” media consumption.

Emergence of HTML5:

  • Slide Share announced they are moving from Flash to HTML5 platform.
  • Future is going to be a hybrid model of HTML5 and Native applications on mobile phones.
  • With HTML5 and CSS3 you can build a rich app, without native experience and ship much quicker, and test quicker.
  • Combo of CSS3, Javascript and HTML5 is powerful though it’s not there yet – bottom line: Still building native apps
  • If you want apps to be more than read only, then you do need to give them offline capabilities…so that’s a limitation for pure HTML5 usage.
  • There is a difference between the consumers vs. enterprise because enterprise apps need to be disconnected but work at the same time. (Offline operations).


Impact of Tablets on Enterprises:

  • Mobile is quickly becoming a first class citizen in enterprises
  • Today there are 1000s of corporate deployments of iPads.  Enterprises are starting to have “tablet strategies” around user consumers. The tablet affords a whole new kind of workflow that enables greater efficiency. All SFDC sales reps carry iPads, none have PCs.
  • Tablet has impacted how people build web apps – lots of 1 page apps that have micro refreshes within page instead of multi-page apps.
  • It’s not just about BigData, but about real time analysis – everyone is hiring data scientists.
  • Bandwidth is almost unlimited and ubiquitous: so mobile bandwidth is accelerating Cloud adoption. Businesses that have never done connected ecosystems, mobile etc. have opportunity to get into the economics. Cloud is good for everyone.


Mobile Apps and Tablets will cause Disruptions to Telco Provider Business Models:

  • Tug of war happening between mobile apps data consumption and carriers’ bandwidth limitations – (demand/supply mismatch).
  • Some carriers are being punitive on undisciplined applications – so will need some middleware to manage that: Unmet Need. Cloud integration and ecosystem of network and hosting done by carriers- default for most applications is to develop responsibility on application quality so that networks don’t shut them down.
  • Paradigm needs to change from charging for bits and bytes to charging for services and values. This unlocks value for both parties.
  • China Mobile has 650M users. Need to scale, bandwidth constrained right now. Need technology innovation there to manage scale.
  • Trend: Mobile app builders that are bringing development to “citizen developers” – will make 25% of biz apps by 2014.
  • M-Commerce is about So-lo-mo. Very easy to do this incorrectly  (contextual/serendipitous discovery)  –  especially if your customer isn’t ready.
  • “You become what you measure – if you pick the wrong KPIs you can become the wrong company”


Transformation of IT:

  • 2011 saw the birth of mobile and Cloud IT. IT has typically been known as the NO people. Need to be YES AND. Truly need to put business hat on.
  • IT needs to look at this as an opportunity, not as a challenge.
  • BYOD – bring your own device. How will IT perceive this? Does it mean cost reduction, or getting more productivity from every employee? Paradigm shift. Think about policy, security and compliance and then pick tools, support and processes against valid business objectives. IF you don’t set policy, your end users will. Now is the time for IT to seize opportunity.
  • IT spends time on how to secure things, keep lights on and control costs – Mobile/Cloud gives them chance to be thought leaders and empower and untether mobile apps that people can find valuable. Employees will start loving IT – CIOs need to help company leverage new tools.
  • Consumerization of IT or IT’zation of the consumer? Moving from a Parent-child model to a more equal standing (IT and Business/Users). This is beneficial- study shows that helpdesk calls dropped by half. Everybody wins.
  • There are two types of apps used in enterprises today: Prosumer apps or Consumer apps. – Company data and information are inside corporate apps and prosumer apps. Question is how do you enable discovery and distribution of apps, and enable governance of both types of apps. You miss it when you are just focusing on a single type of apps. (corp app vs. prosumer app).
  • Keep data containerized – that’s what’s happening on personal phones today.  Lots of technologies to do this coming up now.
  • Is the organization getting hijacked? No – it’s about the data. CIOs don’t want to manage devices, they want to manage data, policy, security etc.
  • The pressure it is putting on the C-level is extremely high, because they want to build apps that are cool, and not build clunky apps.
  • Mobile and Cloud will turn traditional IT and computing on it’s head. It’s about user experience (U-Ex). IT never focused on U-Ex before. Today Mgmt, security, apps are all intertwined because of U.Ex. Before – it was a specific segment of companies in the industry working on perfecting security, another segment of companies perfecting  management, and another segment of companies working on other applications etc. Now it’s all intertwined and they need to get it and it’s going to create another set of winners and losers. (On subject of intertwined: Apple’s Appstore does that – to preserve U.Ex.)
  • Mainframe àPC re-arranged winners and losers of the industry and PC à Mobile/Cloud will rearrange winners and losers in the industry. If you didn’t grow up solving mobile you’ll lose it.  Inevitable.

Written by Sumit

September 27, 2011 at 8:17 pm

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