Sumit Sharma

Smart Grids and The Web…

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Smart grids will enable for more information about our energy usage patterns. This will unlock more powerful information about our habits and life at home. The new thing here is that data and information will be available about what happens within the 4 walls of our domestic existence – something that has never been available before: inferences can possibly be made that would enable breakthroughs in sales, marketing and customer targeting initiatives. The more information we have about users, the more we can sell. The smart grid will be a huge enabler of this.

Smart Grids providers that learn more about us will have the ability to find the optimal lifestyle of consumption based on our characteristics – this will lead to smart grid operators recommending products and services to us. Imagine an alliance between Amazon.com and the leading SmartGrid operator to enable a smooth delivery of recommended products. The possibilities opened up by the emergence of SmartGrids are actually endless.

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Written by Sumit

December 23, 2009 at 6:16 am

Posted in Smart Grids

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