Sumit Sharma

Google, Facebook, Yahoo, Amazon and all…lets all start sharing

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Aggregators’ value will never truly be realized until and unless there is a breaking of all the highly protected silos of data and information out there –  the baseline set of data used to satisfy the query should be as expansive as possible. For example, in the case of Facebook or other social networking sites, friend recommendations should not just be to friends within certain degrees of freedom, but based on various other sources of data.

If serendipity is to be truly molded, then it is inconceivable to only narrow down aggregation sources to a very finite set of data. Moreover, we’re seeing a breakdown of personal barriers in the workplace and so why should we maintain separate accounts between LinkedIn and Facebook? They need to share APIs. This frustration will be driven by consumers and eventually the providers will need to respond else they might lose business. This is highly disruptive, unless we see a giant consolidation of APIs across the spectrum of providers, the increased silo’ing effect will only frustrate customers more and more.

Over time, Data aggregators, notably Search Engines, will lose power due to user frustration and an argument can be made, that since over the long run it has been proven that switching costs aren’t a significant hindrance to users migrating to new applications and services (i.e.Friendster, MySpace, Facebook, Twitter), the power will shift towards the user as the incumbents gets challenged more and more by new entrants.

Further, as the intent discovery function expands to include other factors based we will begin to see a lack of standardization due to the many search functions acting in silos. This will call for alliances between Google, Amazon, Facebook, Yahoo, Foursquare, Twitter and the list goes on – the core objective for these alliances will be to provide a universal data set from which a meaningful aggregation of data can be done. However, there will still be a lack of standards, integration and this will be a natural consequence of these alliances – a federation of standards.

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Written by Sumit

December 1, 2009 at 7:36 am

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