Sumit Sharma

The data crowds out the experience for the user and also makes it tougher for providers

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Before we know it, the ever-increasing web of data, defined in my previous post, will begin to crowd out our experience and devalue the usefulness and utility of the world wide web. We’re getting access to a plethora of information and it is for this reason that we need a mechanism to filter what’s interesting to us and not. Currently, there are over 100,000 apps available for the iPhone sorted across various categories. Which one should we choose? Our Google search results are increasingly becoming hits or misses, our Facebook friend feeds are increasing in magnitude and its tougher to read all of their activityfeeds and there will be millions of diverse user generated data sets such as twitter streams, blogs,Flickr tags, yelp recommendations, location references and many more such things coming through a fire hose into our lives. Knowledge collaboration is increasing as evidenced by the many open source developer forums, online interest groups and shared knowledge entities such as Wikipedia. How do we maintain a favorable return on attention in an era where our attention spans are shrinking and this mass influx of data has varying degrees of quality and relevance?

On the other side of the coin, how will product and service providers be able to accurately market themselves to the right audience to reach out to customers in an efficient and effective manner?


Written by Sumit

October 15, 2009 at 6:34 am

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